IRISH HOLIDAYMAKERS ARE NOW PLANNING THEIR SUMMER GETAWAYS OVER A YEAR IN ADVANCE

May 2019
IRISH HOLIDAYMAKERS ARE NOW PLANNING THEIR SUMMER GETAWAYS OVER A YEAR IN ADVANCE

TUI has added a further 600 hotels to its 2020 programme, available to book now with low deposits from just €75

  • TUI’s earliest summer holiday launch has already seen many Irish customers book holidays well over a year ahead
  • Following an initial launch in November, five months earlier than usual – TUI has launched a further 600 hotels to its 2020 programme on April 25th
  • Mid-Haul hotspots have made up more than 60% of bookings
  • Families are taking advantage of early booking offers, availing of free child’s places and low deposits’

Eager Irish customers in search of summer sun have already booked their summer 2020 holiday, planning to take advantage of early booking offers such as free child places, low booking deposits and to secure their preferred hotel, airport and destination.

TUI launched its summer 2020 programme five months earlier than usual last November as a response to consumer behaviour, with more customers wanting to book earlier – especially families. TUI has now added over a further 600 hotels to its 2020 programme, including even more hotels with free child places and available to book with low deposits from €75.

Mid haul hotspots have made up around 60% of bookings with Irish favourites Turkey and the Canaries, as well as the Greek Islands and Bulgaria topping the charts.

Also proving popular are the family friendly resorts offered by TUI such as Holiday Village, TUI Family Life and Splashworld concepts all featuring amongst the top performing hotels with almost 40% of bookings made to these hotels which are exclusive to TUI in Ireland.

Almost 15% of TUI bookings have been for hotels that are part of the 5T platinum range – allowing customers to pay over time to enjoy their luxurious 2020 getaway.

Mexico’s Caribbean Coast is also in demand with Irish customers for next summer –  TUI’s direct programme from Dublin is flying for a 5th consecutive year. The destination offers a huge choice of 4 and 5-star hotels and is a weddings and honeymoons favourite.

TUI launched early knowing there was a demand in the market ready to book in advance. Simon Eaton, Head of Ireland at TUI said: “Over recent years we’ve seen an increased demand for early holiday bookings. By booking early, customers are guaranteed to secure their preferred destinations and hotels, with many packages including free child places – so it’s a win-win for parents looking ahead. We’ve had a really positive response to our earlier launch programme and are delighted to be adding even more hotels to our 2020 offering.”

Charlotte Brenner, TUI Ireland Marketing Manager says: “With over 90 concept hotels across 17 destinations including hotels from SplashWorld, TUI Family life, TUI Sensatori, TUI Sensimar, TUI Magic Life, our Holiday Village, TUI Blue & SuneoClub collections there is something for everyone from family holidays to couple retreats and adult only destinations, offering customers exceptional choice. Furthermore, the summer 2020 programme offers families thousands of free child places and low booking deposits, a great reason to book your holiday early.”

As the world’s largest travel company, operating in Ireland for 30 years and boasting 11 stores around Ireland, a dedicated airline and 24-hour customer helpline, plus in resort reps and concept resorts to suit all, TUI continues to operate holidays to fantastic destinations.

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Notes to Editor

For more information contact Stephanie.whisker@ogilvy.com or catriona.gallagher@ogilvy.com at Wilson Hartnell, 01 669 0030.

TUI UK & IRELAND

TUI UK and Ireland, part of TUI Group, is the business behind the TUI, First Choice and Marella Cruises brands, as well as Crystal Ski and TUI Lakes & Mountains. Sub brands include TUI Sensatori, TUI Family Life, TUI Sensimar, Holiday Villages and SplashWorld Resorts.

Its airline, TUI Airways – formerly Thomson Airways has 64 aircraft operating to over 70 destinations in 30 countries. It was the first airline in the UK to take delivery of Boeing’s 787 Dreamliner and in 2018 will welcome new 737 MAXs to its fleet.

TUI UK and Ireland has a team of more than 10,000 employees and serves over six million customers each year.